In terms of technical training NTTF had always dominated at the forefront of major tech institutions, imparting quality technical education and systematic training, responsive to customer needs and changing technology.
Its greatest achievement lay in the fact that by diffusing technical and industrial knowledge into the students holistically and providing employability to the youth, they were able to reignite hopes in the hearts of many families.
Despite having a strong and unshakable reputation, NTTF eventually began to observe stagnancy in the number of students desiring admission. And with the onset of many younger institutions creating disruptions in the market and appealing to a younger demographic with the help of proactive marketing, NTTF soon sought us to re-establish its identity and appeal.
In order to truly understand the magnitude of its solid reputation, it was imperative for us to get right down to its roots and find out what really made NTTF stand out. It was very clear that NTTF had always had a greater vision of service towards the society by holistically providing skilled manpower. Their long years of achievements were already a reinforcement of that. However, there seemed to be a lack of emotional connect that would engage a constantly evolving society.
After a couple of brainstorming sessions, we understood what was needed to be done for a complete revamped image. We needed to craft a compelling story that would not just inspire but compel families to believe that NTTF was their number 1 choice when it came to believing in a brighter future for their children. Countless families across the nation needed to believe and share the greater vision together.
When it came to crafting the perfect story, there was simply no better place to explore, than NTTF itself! Over generations NTTF had nurtured and seen many dreams mature across countless families from various social strata. It was simply a treasure house of stories waiting to be shared with the world.
Through the course of several weeks, we got up and candid with several students and their families in the institution to unearth their dreams, their passion, and how NTTF had been successful in making it a reality. The result was a myriad of emotions and hopes that had come true.
We were successful in crafting a compelling storyline with the help of our findings and this translated directly into an overwhelming response for our National Ad Campaign “A Fathers Hope Comes True” which ran across several regional languages. This was the essence of a true story that inspired hope within innumerable families across the nation.
With our help, NTTF was soon able to regain its emotional appeal and the number of families seeking admission for their children catapulted to twice as much as before.