NOVA

Omni channel campaign

Nova Sangamam, a premium plotted development project in Manapakkam, was our latest launch for Nova, a real estate brand based out of Tamil Nadu. Tasked with launching the project and generating leads, we designed a campaign that capitalized on the project's unique value proposition in a competitive market.

Campaign Strategy: Innime ellame Yes thaan. Plus thaan (Say yes to the plus lifestyle)

The core of our campaign was to creatively highlight the amenities and advantages that the project offers. By focusing on the concept of a "Plus lifestyle," we emphasised the extra value and amenities that come with each plot and villa. This slogan was consistently used across all media to reinforce the message.

Our omni-channel campaign was a carefully orchestrated strategy that included impactful side branding, a series of hoardings in strategic locations, bus branding, and ads placed in leading newspapers to reach a broad audience. Additionally, we ran an extensive digital campaign across social media platforms to engage potential buyers online. As the official real estate partner of Chennai Super Kings (CSK), we integrated images of CSK players into our promotional materials, leveraging their popularity to enhance the project's visibility and appeal.

We introduced a dual-role character in our campaign to highlight the additional benefits. This creative approach helped to communicate the unique selling points in an imapctful way.

The campaign generated visibility for Nova Sangamam, leading to numerous leads and successful sales. The omni-channel strategy ensured that we reached potential buyers through multiple touchpoints, creating a presence in the market.